Agenda: Wednesday, 14 March 2012
08.30
Welcome coffee
09.00
The new social-ism
David Bosshart (CH)
Social software: from competitive advantage to collaborative advantage
Peter Wippermann (D)
Trust design: values replace aesthetics
10.30
Break
11.00
Success in social business
Björn Schäfers (D)
Right in the middle instead of just being present - opportunities and risks for the trade through social networking
Laurens Bushoff (NL)
Social Online-Shopping: Shopping with Friends
In conversation with Mauro Guarise
12.00
Lunch
13.15
Social media
Stefana Broadbent (UK)
Only you: why we have few friends in social media
13.50
Hot concepts
Maximilian Neuhaus
Drive app: a revolution on the taxi market
In conversation with Mauro Guarise
Micki Krimmel (USA)
Sharing instead of Buying: Collaborative Consumption with Friends and Neighbours
In conversation with Mauro Guarise
Azeem Azhar (UK)
Social capital: why a good reputation pays off
In conversation with Mauro Guarise
14.45
Break
15.15
Social added value
Norbert Bolz (D)
Sociopleasure: a consumer joy shared is a joy doubled
15.50
Strong together
John Bielenberg (USA)
Collaborative business: save the world and have fun!
Gregory Gerhardt (CH)
Social collaboration: basic rules for a community platform
In conversation with Mauro Guarise
16.30
Marketing +1
Sean Moffitt (USA)
Wikibrands: why you need to reinvent your company
17.05
Conclusion
From 17.20
Shuttle transfer
Conference languages
German/English (simultaneous translation)