As an appetizer view Martin Lindstrom's trailer above, please be patient the upload takes some time.
Brandwashed - An afternoon with Martin Lindstrom
Marketing is being revolutionized, and once more the revolution is led by Martin Lindstrom: In a unique and extravagant «Real Life Marketing Experiment» the branding guru looks at how recommendations from friends affect us. How does word of mouth work? What happens in our brain? Which are the strongest brands?
For Lindstrom, one of the world’s most influential marketing-experts, the ambiguous answer is «brand washing»: he believes successful marketing is like brainwashing. What this means for us and how we can use the findings of his extensive field research, is what Martin Lindstrom will talk about during his worldwide first appearance on the topic at the GDI Gottlieb Duttweiler Institute. As an appetizer please view the trailer of Martin Lindstrom’s project on gdi.ch. We look forward to welcoming you to this event!