Stephan Berthoud

Stephan Berthoud is a researcher at the Gottlieb Duttweiler Institute (GDI), and specialises in consumer behaviour, entertainment, sustainability, health and music.

Curriculum Vitae
After taking a degree in psychology at the University of Zurich, including additional advanced studies in marketing and advertising-impact research, Stephan Berthoud worked in the market research department of the Federation of Migros Cooperatives as project manager and section head.
Lecture topics in 2010
  • Megatrends: how consumers and markets change
  • Trends in the health sector


Dr. David Bosshart
Karin Frick
Dr. Martina Kühne
Stephan Berthoud
Mirjam Hauser