Dr. Martina Kühne is Senior Researcher at the Gottlieb Duttweiler Institute (GDI ). She analyses economic and social changes and their impact on retailing and the consumer-goods industry, and is the author of a number of studies focusing broadly on shopping.
After completing her business studies in Zurich and Barcelona, she did a doctorate at the University of Zurich's Department of Marketing, with a thesis entitled "Die Stadt als Marke" (The City as a Brand).
Publications GDI
- Die Super-Opportunisten – Warum Twenty-Somethings das Experimentieren zum Lebensstil machen. GDI Study No. 37, 2011
- Servicekultur im Netzzeitalter – Zwischen Algorithmen und Intuition. Study commissioned by Swisscom, 2011
- Unstoring – Weshalb der Laden kein Laden mehr ist. GDI Study No. 33, 2010
- Zürcher Tourismus 2030 – Entwicklungsperspektiven. Study commissioned by Zürich Tourismus, 2010
- Shopping Center – 7. Generation. Study commissioned by the German Council of Shopping Centers, 2009
- Discount forever - Wie sich das Erfolgsformat für die Zukunft rüstet. GDI Study No. 30, 2008
- Shopping and the City 2020 - Wie die Städte von morgen Konsumenten anziehen. GDI Study No. 26, 2007
- Various commissioned studies for retail and service companies, the consumer-goods industry and NGOs.