Study Tour Mittwoch, 5. September 2012
14.00 - 21.00
Konferenztag 1: Donnerstag, 6. September 2012, 10.00 –18.30 Uhr
09.30
Willkommenskaffee
10.00
Challenge I: Radical shift – new retail in the glocal economy
David Bosshart (CH)
Warum Kreativität Geld schlägt. Surviving the Übertech-Economy
Daniel Altman (US)
Wirtschaftsprognosen für übermorgen: Diese Trends definieren die Weltwirtschaft neu
Challenge II : Radical branding – building connections, that last
Robert Brozin (ZA)
Building a brand with personality
Christoph Bründl (A)
Erlebnis Marke – offline inszeniert
12.45
Lunch
14.00
Challenge III : Radical sustainability – creating prosperity through
good business
Götz Rehn (D)
Auf dem Weg zur vierten Dimension
Andrew Merritt & Paul Smyth (UK)
Creative entrepreneurship for sustainable retail
Catherine Conway (UK)
From radical idea to reality – how we are challenging
the rules of retail
Robert Rudnick, Martin Elwert (D)
Closing the circle with direct trade – how consumers
care about producers
Kate Bull (UK)
Cooperative franchise – how to expand a business
ethically
15.30
Break
16.00
Challenge IV: Radical adaptability – staying big in times of change
Phillippe Houzé (F)
Permanent creativity. How to adapt to faster changes
Gerhard Drexel (A)
«Change the script» statt «Business as usual»
Challenge V: Radical disintermediation – manufacturers connect or lose!
Urs Riedener (CH)
New consumer needs – new markets
17.45
Summary 1st Day
Ab 18.30
Shuttle-Transfer
zu den Hotels und zum Bahnhof Thalwil
Konferenztag 2: Freitag, 7. September 2012, 09.00 – 15.00 Uhr
09.00
Challenge VI: Radical reinvention – more than a reset
Simonetta Carbonaro (D/S)
Transform or die. Time for turnaround
Challenge VII : Radical connection – pop up your business
Referent bestätigt (D/US) Etsy
How DIY is challenging retail
Russ Miller (US)
Pop-up retail. Trend or fad?
10.15
Break
10.45
Challenge VIII : Radical price – towards a new dynamic
Oliver Hinz (D)
Innovative pricing – online and offline
Challenge IX: Radical holism – relations beyond marketing
Simona Scarpaleggia (CH)
Values. The IKEA way to radical retail
Petra Schäfer (D)
Unser Integrationsmarketing – die nachhaltige Gestaltung der Kundenbeziehung
12.15
Lunch
13.30
Challenge X: Radical technology – shift your business model
Eric Tholomé (CH)
The future of commerce, as seen by Google
Caroline Drucker (D)
Digital services with real world value
14.30
Closing
Ab 15.00
Shuttle-Transfer
zum Bahnhof Thalwil