Pioneers 4.07

Bruno Beusch
TNC Network (FR/CH)

Managing director of TNC Network, an agency specialising in interactive entertainment and new communication technologies. Has chaired the Gamehotel Conference on games and marketing since 2003. He will guide you through the conference programme.

Darren Herman

As pioneer in alternative marketing mediums and «in-game advertising», today 25-years old Darren Herman was awarded by the BusinessWeek as one of the «Top 25 Entrepreneurs Under 25» in 2006. His success started roughly 10 years ago when he launched his first start-up focusing on the technology world. Today, as co-founder of IGA Worldwide Inc. – a venture backed company within the in-game advertising space – Herman is a leading entrepreneur, interested in technology, media, advertising and the fusion of them all into established or emerging mediums. His continuous passion for new technologies and his ability to spot great ideas at thousand paces make him turn impossible challenges into successful realities.

While devoting significant time to IGA Worldwide, Herman also sits on the advisory board of multiple media and technology companies. An active advisory board member for the last 4 years has allowed Herman to work with various senior management teams and learn various business models.

Darren Herman currently resides in Manhattan, NY and has a Bachelor of Sciences degree in business from Skidmore College. For leisure time, Darren enjoys fashion, travel, music, and all sports. He is a member of non-profit groups nextNY, National Federation of Teaching Entrepreneurship, and Junior Achievement. He studies marketing and media fragmentation voraciously and contributes to his blog daily, which can be viewed by visiting www.darrenherman.com.

Darren can be found lecturing at colleges, universities, and conferences. Darren's credentials include numerous marketing awards, entrepreneurial awards, as well as being a valued source for quotes in major business publications. Herman’s main line of focus is converging multiple media channels into established or emerging mediums.