Who Should Attend
Multi-unit managers, area managers and restaurant general managers they want
to move to the next level of corporate restaurant management (no suppliers).
Seminar Objectives
By the end of this course, participants will have:
- achieved an awareness of the importance of protecting a company’s brand equity.
- a set of skills preparing them for success in a branded restaurant environment
- an understanding of the role of restaurant brands in society
Participant Benefits
- Knowledge of state-of-the-art branding theories
- Skills in adapting brand strategies to their own organization
- Behaviors that can be applied immediately upon their return home
Location
Switzerland: all class sessions will be held in Zurich near the GDI Campus – www.gdi.ch
Price
The fee for these Three Day Certificate
Programs including all course materials, 3 luncheon and 2 dinners.
CHF: 1,800 (about Euro: 1,100)
Accomodation
Hotel Sedartis, Thalwil
CHF 210 / night incl. breakfast
www.sedartis.ch
Content information
cmuller@mail.ucf.edu
david.bosshart@gdi.ch
gretel.weiss@dfv.de
Booking information
brigitte.fischer@gdi.ch
Fon +41 44 724 62 66